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IWC positions itself as a luxury watch manufacturer with a considerable retail price range from £5,000 for entry-level Mark and Spitfire pieces to £275,000 for limited-edition Portugieser Tourbillons. Most entry-level pieces contain modified ETA and Sellita movements, whereas in-house offerings generally start above £8,000 with the Portugieser Automatic 40. Pre-owned pieces – including vintage and discontinued models – such as the Calibre 853 and Mark XVII start from £2,300. Models can also be found new on the grey market at 15-30% off retail price
Like the Big Pilot, popular models are driven by high-performing in-house calibres complemented by the solid build quality and celebrated history. However, the pricing of IWC timepieces is often a matter of debate despite their excellent quality. With prevailing discounts and relatively stable price fluctuations, one may instead find great value for such esteemed models on the secondary market rather than brand new. Additionally, vintage pieces enjoy healthy price appreciation and can make for sound investments. Overall, IWC promises outstanding workmanship and timeless design with a remarkable story.
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IWC watches sell between £869 – £40,089 on the secondary market, with an average asking price of £4,648.