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Cartier is one of the most renowned high-end jewellers in the world. The brand is famous for its fantastic jewellery design collections, such as the Panthère, Clash de Cartier, and Juste un Clou, among many others. Founded in 1847 by Louis Cartier, the brand was initially recognised for its unique designs and long history of royal patronage. Cartier continued to be managed by the Cartier family until 1964, when the Hocq family purchased it. Currently, the brand represents one of the Jewellery Maisons within the Richemont group.
Cartier may be more known for elegant dress pieces, but contemporary collections are more widely spread between dress and sport. For example, the Drive de Cartier is the brand’s take on an oversized dress-sport hybrid. The Calibre de Cartier, on the other hand, is the brand’s entry into the already saturated dive watch market. Lastly, the Ballon Bleu de Cartier is a unique, tasteful
While some collectors may debate the validity of the brand’s higher pricing, being design and style icons, the brand commands a higher price tier befitting their expertise. Prices at retail range from £2,500 for their entry-level Ronde Solo and Tank Solo to £90,000 for the skeletonised precious metal models.
However, Cartier watches became quite attainable in the secondary market especially models released during the Hocq-era Must de Cartier Tank pieces. Cartier will remain one of the most renowned luxury jewellery Maisons. Their watches will continue to garner attention due to their elegant, lasting designs and their heritage as official jewellers for royal families.
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Cartier watches typically sell between £2,135 – £49,750 on the secondary market, with an average asking price of £5,531.